All in a Name (and a Logo)

I was recently asked about the Take Flight Creative logo – was the inspiration and what does it mean?

Some background

From the standpoint of our driving philosophy, quality is a cornerstone of our process – quality of experience for our clients and quality of the end product. And it’s what drives everything we do.

Some clients come to us with a very specific idea about what they’re looking for, and we think that’s great. For us, the opportunity to creatively bring their vision to life is incredibly exciting. And often, even though there our specifications to be met, that doesn’t exclude creative possibilities – it just helps in the definition.

On the other hand, other clients rely on us to help them define what they’re looking for. This is a great experience for us because it allows us to get inside the mind of the organization, to see things through their eyes. It’s a great joy to see that “aha moment” – when the client says, “I didn’t know it until I saw it – that’s what I was looking for.”

Bringing it together

All that to say, Take Flight Creative isn’t about us – it’s about our clients, to see their business, their organization, their product, their services take flight with high quality, creative marketing services. By injecting fresh ideas into our work, we want to help our clients reach new heights in their brand and marketing.

That’s because we believe that logos and websites and graphics and printed materials and video and all of these things that we produce are vitally important to our clients, and that means providing the best services and the best results we possibly can.

Our logo

Aside from the name and letterforms, the distinctive feature of our logo is the singular broad wing. We considered several variations in style since, most readily, the wing might be associated with a bird, such as an eagle.

But only utilizing a single wing is intentional. That’s because it’s not a bird, or an angel, or a dragon, or even a unicorn for that matter! :) The wing is our role. We want to provide the creative solutions that take our clients’ values and vision and see them soar. And we want to make every detail count.

That’s why when it came to designing our own logo, we took a very hands-on approach. The wing was originally hand painted – by yours truly – and then converted digitally, to convey a sense of motion and artistry. Creativity is dynamic, and there is often more than one way to do the same thing. So as people producing creative work, our logo is a call to remain open-minded about the possibilities of creativity.

The sky, after all, is limitless. To what new heights can fresh ideas take you?